Social Media Strategy

Posted by on October 01, 2010 in Soda Stream | Comments Off

How Social Media Can Help Your Business
A Social Media Strategy is an important part of a businesses marketing campaign. Social media marketing gives your company the opportunity to engage directly with your customers, communicate your knowledge and expertise in your businesses given area and monitor how your brand is perceived across the social web. ‘Social SEO’ is also great for your website. Content, links and people sharing your information via bookmarking sites such as Delicious, or microblogs such as Twitter is SEO goldust for your website.

Sodaworks provide a social media strategy service to get your business up and running on the social web. Before you implement a social media strategy for your business and to make it work for you, ask yourself these three questions:

1. Are you and your employees ready to devote a small amount of time to your social media strategy everyday?
2. Do you have a marketing plan and schedule?
3. Is your company ready to engage directly with your customers or share your knowledge across the social web?

If you can answer ‘yes’ to these 3 questions you will already be on the road to social media success.

Social media can take various forms and a strategy must be implemented that is realistic to your time expectations and goals. Sodaworks will help you identify the most appropriate social channels for you to participate in and integrate those channels with your marketing plan and online presence.

Ideas for Your Social Media Strategy

  • Create a blog from your newsletters.
  • Link your blog via RSS feeds to Twitter and Facebook so your new content is shared automatically.
  • Identify relevant networks and forums to your business and start connecting to like-minded people.
  • Use Facebook, Linked In, You Tube and many others to promote your services.
  • Provide guides, resource material and advice to your customers and peers via guest blogs or downloads from your website.
  • Monitor your brand, listening to what your customers say about your products and services and responding directly via Twitter or Facebook.
  • Identifying networks relevant to your business to make new contacts with.
  • Planning a long term social media strategy and measuring your ROI (meaning: is your social media campaign working!)

Sodaworks Social Media Process
After a free consultation (basically a chat over a coffee) to establish your social media marketing needs we will identify the areas of the social web best suited to your business via our tried and tested process:

  1. Website Audit: we look at your current web presence and existing social media profiles. This includes looking at your keywords and SEO, current traffic rates, website design and content. We will also discuss how much time your company can realistically devote to social media
  2. Strategy and Planning: based on our findings, we will create the strategy including a schedule for your social media strategy.
  3. Implementation: Sodaworks will set up your social media profiles, integrate them into your website and brand them. Or if we are setting up a blog for you, we will create a schedule, structure and link it to your other social media profiles.
  4. Training: Sodaworks provide training on how use your social media profiles effectively for your business.
  5. Monitoring: benchmarking your social media over time is important to see how well your strategy is working. Also if you are engaging other marketing methods your business can also use social media to monitor how well these methods are proving. We show you how to monitor your social media profiles.

Sodaworks can also help you monitor your long term social media strategy. We also provide affordable website design and production using the powerful WordPress system. Get in touch and you can find out more about our services.